170 FORSYTH
2023
"SEVERAL NEW BOUTIQUE APARTMENT BUILDINGS HAVE ARRIVED OR ARE UNDER CONSTRUCTION IN MANHATTAN’S LOWER EAST SIDE AND CHINATOWN. FOR HIS EXHIBITION AT KI SMITH GALLERY, ALEXANDER SI WILL INSTALL 170 FORSYTH, A MOCK SHOWROOM MARKETING A BRAND-NEW, TEN-FLOOR, FIVE-UNIT LUXURY CONDOMINIUM. A MASH-UP OF ADVERTISING COPY, RENDERINGS, AND SATURATED GRAPHICS USED TO SELL ACTUAL APARTMENTS, THE SHOWROOM COMES EQUIPPED WITH A LOUNGE, 3D SCALE MODEL, FLOOR PLANS, AND HIGH-RES- OLUTION DIGITAL RENDERS OF THE BUILDING’S INTERIOR AND EXTERIOR. OF COURSE, SI DOESN’T PLAN TO DEVELOP THE PROPERTY. IF HE DID, KI SMITH GALLERY AND THE RESIDENCES ABOVE WOULD BE DESTROYED, REPLACED BY WRAP-AROUND FLOOR-TO-CEILING GLASS WINDOWS, SMOOTH WOOD INTERIORS, AND CONCRETE ACCENTS, AMONG OTHER MODERN AMENITIES." - KARA KAZANOFF
PRESS
